Frans Louwen / Division Director Government (NL)

“Research is my passion and that is the most important reason why I work for GfK. As far as I’m concerned, information and knowledge based on good research is all that counts. Too often, opinions are proclaimed based on n=1.

My colleagues and I persuade public authorities, universities and academic institutions that they need to consult GfK if they want good research and advice. Good research implies qualified people who will carefully consider the problem, the research design, the research question, the analysis and the advice that emerges from it.

In a fast-changing environment, GfK still offers me new challenges that enable me to express my passion. And it all happens in an enjoyable and stimulating alliance with my colleagues.”