Ivo Pennings / Team Leader Panel Quality and Tracking (NL)

“I’ve been working for GfK for four years now, spread over two periods. After having worked for two years as a Project Manager on many interesting surveys, I left to go traveling round the world for a wonderful year. When I came back, I naturally wanted to return to GfK, and luckily GfK was prepared to receive me with open arms!

I now have the role of Team Leader and am responsible for the day-to-day business of GfK’s various panels. It’s an enjoyable and challenging position at the centre of the company, which puts me and my enthusiastic team right at the heart of things.

As a panel organisation we are of course always on the move, constantly looking for new methods and techniques to systematically document consumer behaviour in numerous markets. Our loyal panel members play a central role in this. It makes it an absolute privilege to be constantly involved as part of a team in new and innovative data-collection projects.

GfK moreover offers excellent opportunities for development for people with the right attitude, ideas and ambition. And, last but not least, a whole group of pleasant, inspiring colleagues you can have a laugh with and who are prepared to work hard too.”